Simple and uncomplicated design
Simple and uncomplicated are the core values of our design philosophy.
We design fabrics for longevity, and we want to encourage and inspire to mindful consumption by ensuring that every piece we make is made to be loved and made to be worn again and again.
We believe that the main key to slow fashion down, is to make things that last longer - not only by their comfort and durability, but also by being simple, seasonless and with an uncomplicated touch of style.
We don’t care much for the traditional fashion seasons or trends.
Our collections do not come with a seasonal or trend bound expiration date, nor are they cursed by the fashion industry’s mantra of planned obsolescence when next season knocks the door.
We design our collections to go beyond ‘spur of the moment’ trends, and we lean on the saying that ‘fashions fade, but style is eternal’.
Colorful is our favorite color
We use colors and textures as the center of attraction, when we design our fabrics.
Each of our collections is given its own touch of expression by working with different weaving, knitting and finishing techniques to form a unique touch, feel and texture for each.
We have a rainbow of more than 30 colors from which we compose each of our collections.
We work with different color scales ranging from bright and saturated to pale and delicate to powerful and dark - and everything in between.
We love to work with the colors and compose harmonic and balanced rainbows both within and across the collections.
Our colors are made to match across the collections, but since different fibers, techniques and finishing methods will make the colors look different, we can’t guarantee a 100% match for all colors in all collections.
No fabric is better than the fiber it is made of
Materials matter, and thus, we carefully select the best fibers and compositions for our collections.
The main fiber contents in our collections are plant (wood) based cellulosic fibres from Austria based LENZING AG, who is renowned for their award-winning closed loop production process, high chemical recovery rates, treatment and purification of waste water and use of responsibly sourced fibers.
The wood used by LENZING AG is primarily derived from FSC® and PEFC™ certified responsible forestry. The wood is first transformed to pulp, and then to cellulosic fibers that can be spun and used for fabric.
The cellulosic fibers from LENZING AG are known for their comfort, quality, versatility and performance with outstanding moisture management and gentle feel.
We work with the following branded fibers in our collections:
TENCEL™ branded lyocell fibers
TENCEL™ branded modal fibers
LENZING™ ECOVERO™ branded viscose fibers
To ensure practical suitability and durability, and to add properties like stretch and enhanced performance, we also work with additional fibers and blends like organic cotton, certified European flax, elastane, polyester and polyamide - but only when we believe it serves the purpose and longevity of the fabric.
What LENZING AG says about the fibers
TENCEL™ Lyocell fibers are extracted from sustainably grown wood using a unique closed loop system which recovers and reuses the solvents used, minimizing the environmental impact of production. Unique physical properties lead to their high tenacity profile, efficient moisture management and gentleness to skin.
TENCEL™ Modal fibers are extracted from naturally grown beech wood by an environmentally responsible integrated pulp-to-fiber process, which is self-sufficient in energy and recovers co-products from component parts of the wood. This flexible fiber is renowned for its exceptional softness.
Derived from certified renewable wood sources using an eco-responsible production process by meeting high environmental standards, LENZING™ ECOVERO™ fibers tailor to a sustainable lifestyle, contributing to a cleaner environment.
The manufacturing of LENZING™ ECOVERO™ fibers generates up to 50% lower emissions and water impact compared to generic Viscose.
Lenzing purchases wood and pulp derived from responsibly managed forests and certified to come from sustainable sources.