Our story
meetMILK® was founded in 2018 and since then, our brand has grown to become a significant provider of responsibly manufactured fabrics for both fabric shops and RTW brands all over the world.
We are founded and based in Denmark, sorrounded by salty seas and majestic beach woods from all sides.
We are born and raised with nature as the premise for our excistence. We have seen it grow, but we are also beginning to see the consequences of not taking good enough care of it. Of exploiting it to its utmost. Of exhausting its resources. Of taking too much, and not giving enough in return.
And indeed, it appears that we are a long way from regeneration.
What we can do for now is to obligate ourselves. To pursue and promote best practice, to provide quality in our products and partnerships, and to always keep an eye out for steps in the right direction, no matter how small.
We did it yesterday and we will do it again tomorrow - and this is how our story is written.
meetMILK® is a registered trademark owned by We do Fabric ApS, and we are represented by our trusted distributor with a worldwide network, making us able to share our love for fabric to any part of the world. Please don’t hesitate to get in touch with us, if you want to take part in our story as a retailer or user of our fabrics.
Why milk?
We are aware that our name sometimes is misunderstood.
Indeed, it may lead you to think of fabric made of milk protein fibers. However, though milk protein is an interesting fiber that we hope to work with some day, our name refers to something completely different.
When we started working with TENCEL™ branded lyocell fibers it was still a very new fiber to many of our customers. The best way to explain the touch and feel of TENCEL™ Lyocell was to compare it to traditional viscose.
We used to say that if viscose is water, TENCEL™ Lyocell is milk. It has some of the same properties, but the texture and touch of it is more full and rich.
This is why we are meetMILK.
Our purpose
The overall purpose of our work and existence is to make more responsibly made fabrics available to more people.
We want to offer an alternative to conventional fabric, and make responsibly manufactured fabrics more visible and accessible to small fabric shops and RTW designers.
We want to offer high quality fabrics that balance best practice, aesthetics, comfort, performance and versatility.
We want to share knowledge and inspire to action, when it comes to making better choices as consumers. We want everyone to start asking questions about where it’s from, how it’s made, who made it and what it’s made of.
The more questions, the more answers.
We want to show that it is possible to always go further by reaching higher.
By continuing to ask more. By not accepting less. By continuing our search for better alternatives.
We want to encourage more conscious consumption by making fabrics that are designed for longevity, beyond fashion and trends.
This is our purpose. This is the mission we’re on.
This is our key to change the perspective of consumption from fast to slow.
From fast fabric to slow fabric.
From ‘any’ fabric to better fabric.
Word from our founder
Looking back at where I was just 10 years ago, my journey could have taken any other direction than this. I could have ended up in so many other places than here.
My background in aesthetics and digital design might not seem as the obvious starting point for a fabric designer and founder of a fabric brand, but sometimes life’s unexpected and unknown turns may take us further than we could have ever imagined.
I inherited my love for sewing from my mother. I grew up in a home with a sewing machine always running. Back then, in the mid 80-ies, sewing as a technique, as a hobby and a way of making your own clothes, wasn’t really much different from today.
The big difference from then until now, is how we have become more aware of the materials we use, and how we can use sewing, both as a hobby and as part of commercial production, as a statement towards a more conscious and responsible fashion industry, whether you are at home making your own clothes or shopping RTW clothes. For both purposes, you have the choice and the power to make a very important statement when choosing which materials you want to work with.
I’m not really sure when exactly my fascination with fabric started. But at some point I realized that fabric wasn’t just fabric, and I started digging into every detail of every piece, and I found myself never not thinking about fabric. It was very clear that this was where I wanted to go. This was the right turn at the right time. So, I opened a fabric shop, and I became obsessed with fabric.
Being conscious of the world’s environmental and social challenges wasn’t new to me. This has been part of my life for as long as I remember. A new perspective, however, occurred, when I started to combine it with fabric and went on this fascinating journey - it added another level to my fabric obsession that had to do with taking a stand and being critical of my own impact.
Gandhi once said that “there is no beauty in the finest cloth if it makes hunger and unhappiness”.
Over the years I have said no and turned my back on so much beautiful fabric, because it didn’t come with a happy story.
I need the fabrics around me to tell stories of happiness. Stories about the environmental impact of the whole production cycle, stories of the people who made it, stories of how it got here, stories of its potential, and stories of how it’s lifecycle will hopefully conclude.
And while I know that I can’t expect happy stories in every chapter, I want to make sure that I know their potential well enough to rewrite them.
After stating my devotion to working responsibly with fabric, there was no actual plan pertaining to what I wanted to make of this - or where I wanted to take the next turn.
Taking one step at a time led me to go different places, to meet different people and to finally end up in the right place with the right people around me. People who share the same beliefs, people who share the same power and will to make things happen - and people who want to make a change.
The rest is history.
I am beyond thankful to everyone who believes in me and motivates me to go one step further every day. Family members, team members and business partners who all share the belief that this is not just the right way to go; it’s the only way to go.
You can always reach higher to go further, so that’s what I will continue to do.
